Great marketing goes beyond traditional marketing strategies. We’re entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results –
here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.
Tip #1: Reach Out To Strategic Partners
Tip #2: Develop Joint-Venture Projects
Joint-Ventures are gaining popularity as we find (in a challenging economy) it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and
2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.
Tip #3: Build a Community
The power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can.
Tip #4: Update Client Success Stories
You may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story – the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.
Tip #5: Hold an Open House
In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person.
Tip #6: Leverage Your Resources
Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.
Tip #6: Leverage The Internet
While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online.
Tip #8: Blog for Business
A blog is an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients – inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis so you don’t have to spend a lot of time doing it yourself.
Tip #9: Develop a Cross-Promotion Partnership
Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered.
Tip #10: Create Consistent Communication
Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey.
Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success.
My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you do get value from my blog share it
Love from #vikrantworld